The Brass Onion Branding by Carpenter Collective

Kansas City studio Carpenter Collective created this elegant brand identity for The Brass Onion, a modern American restaurant located in Overland Park.

The restaurant serves up comfort food with a touch of sophistication, pairing low-country flair with classic family favorites. With that in mind, the studio designed an inviting and polished look that captures the restaurant’s unique mix of elegance and approachable charm.

Of course, the onion itself takes center stage in the branding, a recurring motif that adds a layer of whimsy to the design system. Integrated into various icons and visuals, this motif is also used on pattern designs inspired by the restaurant’s striking mosaic floor tiles. These patterns can be seen across menus, business cards, packaging and more, creating a cohesive visual feel that matches the dining experience.

If you’d like to see more of Carpenter Collective’s work, pay a visit to their website.

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